In the past three years, the annual return of Game Of Thrones has become somewhat of an institutionalised event, if ever the hype had died down at all. Marketing campaigns are beginning ever earlier and are becoming more grand – if you were not getting Twitter DM’s from the Three Eyed Crow, then “Hello!”, where the hell were you? It didn’t get more impressive than the social media hype of ‘Catch Drogon’, a game whereby the collective followers of Game Of Thrones Twitter, Instagram and Facebook accounts were invited to catch Daenerys’ biggest (and missing) beast. Luring Drogon – via photos, posts and GIFs and the power of the #hashtag – and re-tweeting or commenting before GIF Drogon “flew off” resulted in the lucky addict winning GoT prizes; whoever came up with this marketing campaign must’ve got a big fat HBO-sized bonus, no doubt.
Or my personal fave…
Such grand nature fully epitomises how the show has exploded in the five years since its première; it is a bonafide cash cow, but one that fully manages to back up its hype by growing better with each season.
Now, I’m not one for spoilers, but I think its apt to presume that – if you’re reading this – then you were one of the horde that have already benchmarked your place on the sofa and hummed the theme as the title sequence commenced. Or alternately torrented the 4+ episodes that leaked over the weekend. This is Christmas. If you are the type that likes to read summaries prior to watching however, you are dicing with death. You’ve been warned.