Vlogger expansion (and why it’s wrong to tear down Zoella)..

Blog Posts, Opinion February 11, 2016

The full post was originally published in December 2014 on my former blog (now Kayleigh Watson Illustration) and is still available to read in full.

It is December 2014, and if you hadn’t encountered vlogger phenomenon at the beginning of the year, then you have most likely stumbled upon it by now, whether you realise it or not. 2014 has seen the YouTuber troupe move from niche conventions and PR events to infiltrating radio, TV and even red carpets. Ever heard Dan and Phil on Radio 1? They used to be known as Danisnotonfire and Amazing Phil, and hail more than 6.3million YouTube channel subscribers between them. The likes of Tanya Burr have released capsule collections of cosmetics, Lauren Luke of Pixiwoo has launched brushes, whilst others such as Alfie Deyes have released books.

At the forefront of everything though, is YouTube queen Zoella. Real name Zoe Sugg, Zoella has been active on YouTube since 2009 and has spent the past 5 years building up an audience of approximately 6.8 million between her channel and her blog, which – in anyone’s opinion – is pretty crazy. Children and teenagers all know her face thanks to laptops and iPads, and events which she attends holler with cries of her name. It is everything a budding X-Factor contestant could ever wish for, but how has Zoella ever managed to garner such? The answer is deceivingly simple. All she ever did, was be herself.

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