Originally published and still available on Gigslutz (08/01/15).
In a BBC interview approximately a year ago, Laura Welsh described her music as “hypnotic… electro soul-pop“. Fast forward a year and what began in nebulae back then has now reached its affirmation. The Staffordshire born singer-songwriter’s debut album, Soft Control, is an assured and confident opus that sees her build on the graft of previous years with bands including Laura and the Tears and Hey Laura.
Now claiming her own as a burgeoning musical force to be reckoned with, Welsh ricochets between big, anthemic pop songs and soulful tracks with abandon. Atmospheric and laced with eerie intrigue, album opener and title track ‘Soft Control’ acts as the perfect introduction to Welsh’s sound. From the piano-led beginning to the husky edge of her emotive voice, Welsh (somehow) manages to float just above the fray of her many contemporaries, and Soft Control, the album, bears notable resemblance to others in searching to carve her own niche. From the ambient diversions of Delilah and the sultry tones of Jessie Ware to the feral wails of Florence (and the Machine) Welch, this Welsh manages to pursue a sonic dalliance that twines all of the above into a sound that is intoxicating.
Read the rest of the review on Gigslutz.