Treasure Hunter feat. Sara Thomas

Fashion, Features, Vintage August 20, 2014

Originally written for, published by and still available at Old Tat (19/08/14).

Many of us dream of a free spirited existence that allows us to indulge in our most passionate loves, but for vintage hoarder Sara Thomas, that dream is a reality. As the one-woman powerhouse behind vintage brand WAISTE, Thomas has nourished her hobby into a flourishing and ever-expanding business.

‘People always asked me where I got my clothing from and always seemed to sigh when I said it was vintage,’ says Thomas. ‘I seem to have a knack for finding great pieces, so I thought why not turn the talent into a career!’ It is this aptitude for discovering unique morsels of vintage that has seen WAISTE gather such an impassioned and rapid following, one that has seen the label garner over 20,000 Instagram followers* and having their wares donned by high-calibre models of the moment Cara Delevinge and Georgia May Jagger.

The popularity of WAISTE extends to Thomas’ own internet presence largely in thanks to her personal fashion blog, also monikered as WAISTE. ‘All my social media is interconnected and I love being able to showcase WAISTE in my outfits on my blog. I basically just wanted somewhere to document my outfits, as I usually ended up forgetting everything I wear and it all went from there really’.

What began as a desire to dress differently evolved into an unquenchable thirst for the old and quirky (‘I was always asking my Mum and Nana if I could go up the loft and dress up in their old clothes!’) and rummaging through discarded items in charity shops in a bid to authentically channel classic and bohemian fashion icons such as Marianne Faithful, Janis Joplin, Jane Birkin, Mary-Kate Olsen and one Stevie Nicks. ‘I’ve gone from wearing every print I could find to look as crazy as possible to toning down my whole wardrobe,’ says Thomas, who now prefers key pieces such as smock, midi and maxi dresses and kimonos. ‘I remember a lot of bad outfits, but luckily Instagram wasn’t around at the time to have any evidence of them!’

‘People always asked me where I got my clothing from and always seemed to sigh when I said it was vintage,’ says Thomas. ‘I seem to have a knack for finding great pieces, so I thought why not turn the talent into a career!’ It is this aptitude for discovering unique morsels of vintage that has seen WAISTE gather such an impassioned and rapid following, one that has seen the label garner over 20,000 Instagram followers* and having their wares donned by high-calibre models of the moment Cara Delevinge and Georgia May Jagger.

The popularity of WAISTE extends to Thomas’ own internet presence largely in thanks to her personal fashion blog, also monikered as WAISTE. ‘All my social media is interconnected and I love being able to showcase WAISTE in my outfits on my blog. I basically just wanted somewhere to document my outfits, as I usually ended up forgetting everything I wear and it all went from there really’.

What began as a desire to dress differently evolved into an unquenchable thirst for the old and quirky (‘I was always asking my Mum and Nana if I could go up the loft and dress up in their old clothes!’) and rummaging through discarded items in charity shops in a bid to authentically channel classic and bohemian fashion icons such as Marianne Faithful, Janis Joplin, Jane Birkin, Mary-Kate Olsen and one Stevie Nicks. ‘I’ve gone from wearing every print I could find to look as crazy as possible to toning down my whole wardrobe,’ says Thomas, who now prefers key pieces such as smock, midi and maxi dresses and kimonos. ‘I remember a lot of bad outfits, but luckily Instagram wasn’t around at the time to have any evidence of them!’

*stats correct at time of publication.

Read the rest of the feature over on Old Tat.

Vintage goodies: http://www.waiste.co.uk

Sara’s fashion blog: http://waiste.blogspot.co.uk

Images of Sara Thomas: © Sara Thomas

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